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Zero Technologies- Revolutionary water filtration products for home and office. Sold through retailers and via direct response marketing.
Strategic Marketing Plan and Strategies employed:
Direct response TV production and media, package design, sales materials, in-store merchandising, retail support advertising (creative and media), and consumer promotion.
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Allergy Technologies – makers of ActiveGuard mattress liners for dust mite and bed bug elimination
Strategic Marketing Plan and Strategies employed:
Strategic planning, web design, sales materials, merchandising, distribution building.
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NWJ Companies (Signature Communities™) – $200 million owner and operator of apartment complexes nationwide
Strategic Marketing Plan and Strategies employed:
Developed a comprehensive consumer branding and marketing strategy. Consumer research, positioning development, program development, and more.
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Rogers Corporation- Manufacturer of high-performance specialty material products
Strategic Marketing Plan and Strategies employed:
Market research and strategy development for Poron®, a shock absorbing material used in insoles.
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SAS Marketing – Simonize auto appearance care, MotorUP automotive additives.
Strategic Marketing Plan and Strategies employed:
Infomercial creation, regulatory compliance (FTC).
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DreamStart, Japan - Direct response and retail marketer located in Japan.
Strategic Marketing Plan and Strategies employed:
New product development, package design, positioning development and copy writing
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PEL Corporation – Entrepreneurial direct response and retail marketer.
Strategic Marketing Plan and Strategies employed:
Product development, market research, strategy consulting
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Peaceful Golden Years™ - “Helping seniors maintain a fulfilling
lifestyle in their own homes”
Strategic Marketing Plan and Strategies employed:
Brand development, positioning strategy, sales materials
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